Mobile Sales Reference

Pull this up on every discovery call.

All 6 tiers · price + what’s included + who buys + when to upsell · Hormozi value stacks + Belfort straight-line + objection handlers + Founders 10 close. The site closes, not the price. Just get them to look at the preview.

Tier 01 / Standalone / Foundation

STANDALONE

Site Pro Launch

$499 setup + $79 /mo

A real website that converts. Foundation for everything else. We build it before they pay.

Includes

Custom contractor site, Lighthouse 90+ mobile
Hosting, SSL, security, automated backups
Unlimited content updates within 24 hours
Schema.org LocalBusiness markup
48-hour build, built before payment
90-day money-back on monthly fee

Who buys: No website OR broken site (GoDaddy/Wix). Wants pro but isn’t ready for full lead system yet.

Sales tactics

Hormozi Value Stack “$5,000 site + $340/yr hosting + $600 unlimited updates + 90-day guarantee = $5,940 in value. Your price: $1,447/year. 76% less than agencies.”

Risk Reversal “We build BEFORE you pay. Don’t like it, you don’t pay.”

“My buddy builds sites” objection “Awesome. Can he get yours live in 48 hours, mobile-perfect, $0 upfront? If yes, go with him. If you want to compare, here’s mine for free.”

When to upsell

Day 14 (post-GBP report): Maps Growth pitch
Day 30 (site stable): tracking install + Paid Ads Starter pitch
Day 60 (trust built): Roscoe LeadOS pitch

Tier 02 / Add-on / GBP + Local SEO

ADD-ON · NO SETUP

Maps Growth

+$599 /mo

Rank higher in Google Maps. Get more free calls. Requires Site Pro Launch+. Cannot be sold standalone.

Includes

Google Business Profile optimization, ongoing
Local SEO + citation cleanup across 12+ platforms
Review-request automation post-job
Keyword rank tracking on 10–15 local terms
Monthly performance report

Who upgrades: Site Pro Launch client at Day 30+ wanting more organic call volume.

Sales tactics

The math (Hormozi) “Pays for itself when 3 new GBP-driven calls book. 12-15 GBP calls now → 24-30 = 3 extra closed jobs at $400 = $1,200 incremental.”

“I don’t trust SEO” objection “Maps Growth isn’t blackhat — it’s GBP optimization, citation hygiene, review automation. Three things Google literally tells you to do.”

Cross-sell to Paid Ads Starter “Maps feeds free GBP traffic. Paid Ads feeds Meta traffic. Run both = compound.”

Tier 03 / Add-on / Meta Ads

ADD-ON · NO SETUP

Paid Ads Starter

+$599 /mo + ad spend $500–$1,500

Run Meta ads end-to-end. We build, you approve, leads flow. Ad spend always to client’s card. Requires Site Pro Launch+ AND tracking installed.

Includes

Meta Ads management end-to-end (campaign, audiences, creative)
4–6 ads/mo cycled (we shoot creative quarterly)
Lead form → client phone via SMS in 30 seconds
Weekly performance review + bi-weekly creative refresh
Ad spend always on client’s card. Roscoe never holds your ad money.

Sales tactics

Risk Reversal “Ad spend on YOUR card. We see every dollar. $599 management. 90-day money-back. Cancel anytime.”

Speed-to-lead pitch “Lead in → we text your phone in 30 sec. You call back warm. Most contractors lose 80% to the 5-min callback gap. We close it.”

“I tried Facebook ads, they don’t work” “Most contractors run them wrong. Stock photos, no tracking, no follow-up. We shoot YOUR work, install full tracking, route in 30 sec. Different game.”

“How much should I spend?” “Start at $750/mo. We guarantee X qualified leads in 30 days or work free. NCSD CPL = $30-50 → 15-25 leads on $750.”

Tier 04 / Standalone / Speed-to-Lead

STANDALONE · LEAD SYSTEM

Roscoe LeadOS

$1,250 setup + $1,250 /mo

The full speed-to-lead system. Catches leads they’re losing right now — calls, forms, missed callbacks. Eligible for Founders 10.

Includes

AI chatbot (24/7 first-touch capture)
Voice AI receptionist for missed calls
Missed-call text-back in 30 seconds
White-labeled CRM at yourbiz.roscoesitepro.com/leads
Auto follow-up Day 0 / 3 / 7 / 14
Review automation post-job
Weekly Friday performance summary
90-day money-back guarantee

Who buys: Has site + agency handling web (doesn’t need ours) · losing leads to slow callbacks · running paid ads elsewhere with leaking conversion.

Sales tactics

Discovery hook “How fast do you call back when a lead comes in? Most contractors say ‘within an hour.’ Most lose 80% of those leads. Roscoe LeadOS replies in 30 seconds, books the call, follows up Day 3/7/14 if they don’t book.”

The math: Speed-to-lead conversion drops 80% after 5 min. 50 leads/mo at 15% conversion = 7-8 jobs. With Roscoe LeadOS, 25-30% conversion = 12-15 jobs. At $400 avg = $2,000-3,000/mo MORE from existing leads.

Founders 10 close “First 10 Roscoe LeadOS or Growth System clients lock rate at $1,250/mo for 24 months. We’re at 9 of 10. After that, rate floats. Lock it?”

“Can I just get the chatbot, not the whole system?” “Chatbot alone = band-aid. Roscoe LeadOS works because all 6 components fire together. Buying one piece breaks the system.”

Tier 05 / Standalone Bundle / Most Popular

STANDALONE BUNDLE

Growth System

$1,250 setup + $1,997 /mo + ad spend $1,500–$3,500

Site + Maps + Ads + Roscoe LeadOS, fully integrated. One onboarding, one bill, one report. Eligible for Founders 10.

Includes everything in

Site Pro Launch ($79/mo value)
Maps Growth ($599/mo value)
Paid Ads Starter ($599/mo value + ad spend)
Roscoe LeadOS ($1,250/mo value)

Who buys: Serious contractor wanting every channel from Day 1 · cancelling another agency to consolidate · high-AOV trades (HVAC/roofing/plumbing emergency) where lead value > $300.

Sales tactics

Bundle math: Components à la carte: $79 + $599 + $599 + $1,250 = $2,527/mo. Growth System bundle: $1,997/mo. Save $530/mo, $6,360/year.

Upsell from Site Pro + Maps + Ads “You’re at $79 + $599 + $599 = $1,277/mo across three tiers. Growth System bundles + adds the entire Roscoe LeadOS speed-to-lead system on top, for $720 more. $24/day for a system that closes leads while you sleep.”

Founders 10 “Same Founders 10 deal applies — first 10 clients lock rate for 24 months. 9 of 10 slots remaining.”

“That’s a lot of money” objection “Compare to your current marketing spend across Yellow Pages, Angi, HomeAdvisor referrals, agency, assistant. Most contractors spend $3,500-6,000/mo fragmented. Growth System replaces all that for less, with one report.”

Tier 06 / Standalone / Premium

STANDALONE PREMIUM

North County Dominator

$2,500 setup + $3,497 /mo + ad spend $5,000+

For contractors who want to OWN their NCSD market. Multi-channel, multi-page, multi-creative.

Includes

Everything in Growth System
Heavy local SEO + citation building
Multiple landing pages per service-city pair
8–15 creative variants tested monthly
Meta + Google + Local Service Ads
Monthly 45-min call with Roscoe directly
Quarterly business review

Who buys: Established contractor (5+ yrs, 200+ reviews) · $1M+ revenue ready to 2-3x in 18 months · multi-location/multi-service.

Never pitch on cold first call. Trust + relationship required. Pitch only AFTER Discovery + Audit + Preview + bought-in.

Discovery qualifier

“What’s your monthly revenue? Goal in 12 months?” — if answer is $80K/mo → $200K/mo, NCD is the path.

Sales tactics

The math: $3,497/mo + $5,000 ad spend = $8,500/mo total. If we get them from $80K to $150K/mo in 18 months = $70K/mo new revenue. ROI 8x lifetime.

Strategic angle “Includes monthly 45-min call with Roscoe DIRECTLY — not me, not our team. Strategic operator, ex-Navy. You’re not buying ads, you’re buying a partner.”

Founders 10 Locks $3,497/mo for 24 months.

★ Founders 10 Program

SLOTS REMAINING

9 / 10

First 10 Roscoe LeadOS or Growth System clients lock their rate for 24 months in exchange for a 60-second video testimonial after Day 60.

The pitch (30 seconds)

“Real quick before we wrap — we have something called the Founders 10 program. First 10 contractors who sign for Roscoe LeadOS or Growth System lock their monthly rate for 24 months. We’d just need a 60-second video testimonial after Day 60. We’re at 9 of 10 slots. After it’s full, the rate floats. Want me to lock you in?”

Common objections

“I don’t want to be on video” “Totally fine — Founders rate requires the testimonial. If you’re not comfortable, sign up at standard pricing. Same product, just no rate lock.” (Don’t push. The slot stays open.)

“What if I cancel before 24 months?” “Month-to-month, no contracts ever. If you cancel, the rate lock dies with the cancellation — but so does your obligation. Same as our 90-day money-back.”

“What if your prices go up?” “That’s exactly why Founders is good for you — your rate doesn’t move for 24 months. Right now $1,250/mo for Roscoe LeadOS is the rate. In 12 months when we’re at $1,500, you’re still at $1,250.”

NEVER pitch Founders to:

Site Pro Launch only ($79/mo)
Add-on tiers alone (Maps Growth, Paid Ads Starter)
Anyone Kar suspects might cancel within 60 days (testimonial requires Day 60 delivery, churn risk costs us a slot)

↻ The Closer

Belfort Straight Line

“Just look at the preview I built — 10 seconds. If it’s not better than what you have now, I’m gone. Fair?”

Every objection loops back to this. The site closes, not the price. Don’t answer objections directly — loop back to getting them to look.

Common objection loops

“Not interested” “Totally get it. Just pull up the link I texted — 10 seconds. If it’s not better than what you have, I’m gone.”

“Already have a site” “I saw it — that’s actually why I called. Take a look at what I built and tell me which one you’d rather show customers.”

“How much?” “Let me text you the link first. See what you think, then we’ll talk numbers. Fair?”

“I need to think about it” “Absolutely. The preview is live right now. Show it to your wife/partner tonight and call me back if you want it.”

↻ Cross-Cutting Principles

Universal terms — say on every call

“Month-to-month, no contracts ever.”
“90-day money-back guarantee on monthly fees.”
“Ad spend always to your card, never touches our bank.”
“Founders rate locked as long as you stay active.”

Fulfillment order — don’t break

Website → Tracking → GBP → Roscoe LeadOS → Ads

No tracking, no ads. No follow-up system, no scaling. If a client wants to skip Tracking and go straight to Ads — say no. Either re-sequence or decline. We don’t take money for ads we can’t measure.

Awareness → Pitch mapping

Awareness	Pitch
MOST_AWARE (running ads now)	Roscoe LeadOS or Growth System
PROBLEM_AWARE (good site + reviews + tried channels)	Roscoe LeadOS or Growth System
UNAWARE (bad site + decent reviews)	Site Pro Launch
UNAWARE_NO_SITE (real biz, no website)	Site Pro Launch

(V3 grading per workspace/skills/PROSPECT_HUNTER_V3.md)

⚠ Voice Discipline

Banned phrases — never say on calls

Banned WORDS

landscape · leverage · delve · robust · comprehensive · cutting-edge · innovative · transformative · game-changer · seamlessly · synergy · paradigm · holistic · utilize · furthermore · moreover · unlock · elevate · supercharge · revolutionary

Banned PHRASES

“Would you like me to…” · “Shall I…” · “I can help with…” · “Here are some options…” · “Let me know if…” · “Great question” · “Absolutely” · “Let’s dive in”

If a phrase sounds like a LinkedIn post, delete it. Speak like a human texting a friend. Contractions. Specifics. Numbers. Names. Real words.